The Ultimate LinkedIn Ads Checklist That Helped Me Generate €7,4M in Pipeline

47 battle-tested checks, the exact budget calculator I use for 6-figure accounts, and the 60-second audit that catches 80% of campaign killers. Used by performance marketers across EU agencies. Yours for free (or €9.95 suggested price).

The complete step-by-step guide to launching and managing successful LinkedIn ad campaigns - everything I've learned from managing over €1.200,000 in LinkedIn ad spend, which made €7,4M in revenue for High-ticket service businesses.

Here's what happens without a system:

You launch a LinkedIn campaign. Budget burns in 3 days. CTR is 0.18%. Cost per lead hits €180. Your boss asks what went wrong.

You have no answer because you're guessing.

I've managed over €1.2M in LinkedIn ad spend for B2B clients like Vlerick Business School, Proud Mary, and 15+ agencies. Every euro had to work. So I built a checklist that eliminates guesswork.

What's inside:

✅ The 60-second audit that spots the 5 campaign killers (Audience Expansion ON? You're bleeding budget. Manual CPC not set? LinkedIn is robbing you.)

✅ Budget calculator with pacing logic - never overspend or underspend again. Includes daily bid recommendations based on your total budget.

✅ Campaign setup process - microsegmentation strategy, geographic targeting tweaks, and the one placement setting that kills 80% of campaigns (hint: turn it OFF).

✅ Ad creation framework - headline formulas, copy structure, CTA selection. Plus: how to "tease before the see more" to boost CTR.

✅ Lead form optimization - field selection, CRM integration tips, thank-you page best practices.

✅ 3-stage funnel strategy - cold audience → retargeting → bottom-of-funnel. Includes: predictive audience setup, ABM contact lists, exclusion logic.

✅ Optimization playbook - when to raise/lower bids, how to read Professional Demographics, A/B testing rules, ad rotation settings.

✅ Performance benchmarks - CTR, CPC, video view rates, lead form completion rates. Know if you're winning or losing in real time.

✅ Asset requirements template (Excel) - track creative specs, UTM parameters, and campaign metadata in one place.

✅ Free LinkedIn Ads budget calculator (linked inside the PDF).

Who this is for:

• Performance marketers running LinkedIn campaigns for B2B clients
• Agency account managers who need a repeatable system
• In-house marketers at SaaS, consultancies, or education brands
• Freelancers launching their first LinkedIn campaign (and don't want to waste €5K learning the hard way)

Includes access to my free LinkedIn Ads budget calculator to help you plan your campaigns effectively.

What you'll avoid:

❌ Wasting 40% of the budget on Audience Expansion (the default setting LinkedIn wants you to leave on)
❌ Overpaying for clicks because you didn't set a manual CPC
❌ Targeting 500K+ people and wondering why CTR is 0.12%
❌ Running ads with no retargeting strategy (leaving 80% of your audience on the table)
❌ Launching campaigns without knowing your benchmarks (so you can't tell if €12 CPC is good or terrible)

Guarantee:

If this checklist doesn't save you at least 2 hours or catch one budget-draining mistake, email me (jef@markid.be) and I'll refund you in 60 seconds (if you have paid). No questions asked.